Digital Marketing Minute July 4th, 2016

Every week we share trends and articles on digital marketing. Posted on Monday, July 4 in Digital Trends.


Six Myths about Customer Loyalty Programs

by Marcel Corstjens and Rajiv Lal for Forbes

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of convenient choices.

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Seven Customer Loyalty Programs That Actually Add Value 

by Lindsay Kolowich for Hubspot

In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. And if you’re like 65% of marketers, your company has implemented a loyalty program.

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Customer Loyalty Programs That Work

by Maggie Starvish for Harvard Business School

The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital forms of loyalty program member identification. It's a smart decision. Unfortunately, it's one of the only smart decisions retailers are making when it comes to customer loyalty schemes.

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